In less space than a business card, this simple, low cost marketing tactic promises to increase awareness of your products or services and boost your business.

Have you ever considered how many envelopes you mail from your business each year? Whether it is to send an invoice, make follow-up correspondence or run a direct mail promotion, it’s likely that your organization is missing an opportunity. Today, over 88% of adults look forward to receiving their mail.

If you’re like most, there is a level of excitement you experience while opening the mailbox and knowing that something is in there waiting just for you. Think about your behavior when receiving your mail.  The most common method of sorting through the stack of mail is to arrange the stack in one hand and shuffle it with the other hand. With each shuffle you quickly scan the face of each envelope to determine its importance and by-golly that’s when the opportunity exists.  Just under the “From” or “Return” address is an area typically left blank, yet interesting enough it is that area in which the reader is most likely to notice first.  This small area, typically smaller than a business card is available to print a message that is almost guaranteed to get read by every recipient.

The trick is to use color and make certain you are presenting a single, easy to understand message. You can include the picture of your products and if you really want to boost attention, your message can be personalized to the person receiving the mail.

Today, ColorPage offers full color printing on any envelope for only a fraction of what it cost years ago. Our team will help you develop the message and create the designs. Using color will assure your message gets the attention it deserves and will serve as a low cost method for strengthening your branding and product promotions. This easy tactic is something you can enact quickly and in minimal time you will have enacted one more touch point with your customers to gain more business.

New Digital Full Color Envelope Press Gets Personal

Color is one of the most powerful elements of design for direct mail, ads, and other marketing materials.

When full color imagery and personalized text are added to the outside of printed envelopes, readership can increase by more than 40% and comprehension can improve by over 70% according to Frank Campagna, CEO and direct marketing professional at ColorPage. There have been plenty of color research studies, conducted over the past decade, that clearly indicate significant improvements in direct mail responses rates when a message is delivered in color compared to monochrome. “What is really exciting, is how our new digital envelope printing now allows us to combine color and variable data printing to customize a unique full color message tailored to each individual recipient. Using the right message, we are improving our customer response rates by more than 5% on a typical mailings, and those extra point are yielding thousands of new dollars for our clients.” explained Campagna.

Because of advancements in technology, full color envelope printing is much faster and very affordable by comparison to just a few years ago.  “We can turn around 1000 full color #10 business envelopes in just days for under $165”, stated Tia Blaber customer service representative at ColorPage. Today the quality of digital printing is outstanding, in most cases exceeding that of traditional “small press” offset. Sophisticated color management software permits ColorPage digital press technicians to adjust colors using the software and once locked in color is consistant throughout the entire press run.

If you want to learn more about how full color envelope printing can enhance your next mailing project please call Helena Tenorio or Frank Campagna of ColorPage at 845-331-7581 or click below.

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