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Why You Need a Wide Format Sign

DID YOU KNOW that a start-up business gets half of its new customer’s thanks to great signage? OR that 35% of passersby would not know that a business was there if it weren’t for the sign? These are some of the data that show why you should be investing in great wide format signage for your place of business if you aren’t already.


Here are some more statistics compiled by Brandon Gaille, a widely recognized marketing expert with one of the most downloaded marketing podcasts (“The Blog Millionaire”) in the world.

15.6% Average increase in sales revenue in the fast food industry by adding a large pole sign

$.02 Cost per 1,000 views for a single on-site sign

40% Percent of convenience market customers who stop on impulse based on a sign

85% Percent of customers who live or work within a five-mile radius of your business

7.7% Average increase in sales revenue in the retail industry by replacing a storefront wall sign with a larger sign

35% Percent of customers who know about a local business because they saw a sign while passing by

50x–60x Number of times per month passersby could see your on-site sign

These are just a few of the data points that show the value of high-impact signs to draw customers and promote your business. What could the results be for yours?