fbp

CASE STUDY

Heckeroth Plumbing & Heating

We served as the marketing agency for Kingston, NY-based home services company Heckeroth Plumbing & Heating for many years, handling everything from designing and printing their invoices and internal documents, developing and managing their website, designing & placing print ads and digital advertising, billboards, videos for social media, and much more. 

Over the years we helped to grow their business exponentially, until they were eventually acquired by a larger home services company.

Ductless Heating & Cooling

One successful campaign for Heckeroth involved ductless heating & cooling equipment sales & installation. The area’s electricity supplier and NY state were both offering  incentives to residents who switched from oil heat to environmentally-friendly ductless heating & cooling systems, but none of Heckeroth’s competitors were highlighting these opportunities in their advertising. We seized on this opportunity and built a campaign around it.

Ductless heating & cooling flyer

Coupon Mailer

We sent out an EDDM mailer to zip codes in Heckeroth’s service area to promote the available incentives. It also included coupons for various other services.

Video For Social Media

Billboard Design

Digital Advertising

Plumbing Services Campaign

This campaign simply advertised Heckeroth’s publing services with eye-catching visuals, including this fun, kinetic video for social media. 

Digital Advertising

LHV Precast Website

LHV Precast is a manufacturer of precast concrete products for a variety of applications including culverts, tunnels, bridges, retaining walls, and more. When they required a new company website, they tasked us with creating a site with all the features they required, including a large library of downloadable technical drawings and other resources, and it also needed to convey the impressive scope of their operation.

View the live website: lhvprecast.com

The new LHV Precast site includes a Product Catalog with a library of technical drawings for precast concrete products that functions like a storefront, allowing visitors to download resources for free after they provide their contact information. In addition, there’s a page for each category of product LHV Precast manufactures. The Projects section is a filterable list of major LHV Precast projects with a photo gallery and detailed description of each one. The Company Bios section features sub-pages with photos and biographical details about various LHV Precast employees.

Carl Bell Plumbing Website

We created a website for a home services company based in Kingston NY that specializes in plumbing services, heating and central air system installation and repair.

View the live website: carlbellplumbing.com

Hover over the devices below to view the entire page

Masten Enterprises Website

We created a website for Masten Enterprises, a Hudson Valley-based company that operates a quarry and handles many Paving & Construction projects. 

Masten Enterprises is comprised of 4 divisions: JML Quarries, Sullivan Concrete, Morlyn Asphalt, and Sullivan County Paving & Construction. Together, they supply construction materials and handle paving and construction projects throughout Ulster, Sullivan, and Orange Counties in New York’s Hudson Valley. For this website development project, we presented all aspects of this company using clean, simple layouts.

Herzog's Website

We created a website for our client, a family-owned hardware and paint retailer with several locations throughout the Hudson Valley.  
The Herzog’s site is expansive, providing information about the multitude of departments and products they offer.

RBT CPAs Website

We created a website for RBT CPAs, the largest CPA firm in New York’s Hudson Valley.

RBT CPAs is a large firm that offers a wide range of accounting services across a diverse array of industries. They required an expansive, complex website that conveys the scope and complexity of RBT’s operations, provides useful information and resources, and offers functionality including eFile upload, credit card payment acceptance, and a large library of downloadable forms and documents. 

AHC, LLC Website

We created a website for this real estate development & construction company based in the Hudson Valley. The site explains the company’s mission, their unique approach, and provides specific details about some of their projects.

Hover over the devices below to view the entire page

The AHC website Projects page displays a filterable list of the many construction projects AHC has been involved with. Using the filters, the list can be narrowed down to only display a certain type of project. Clicking on any project takes visitors to a page detailing the specifics of the individual project with a gallery of photos.

Hovering over a project thumbnail displays the project name.
The page for an individual AHC project

Saugerties, NY Tourist Map

We created a hand-drawn tourist map for the Village of Saugerties. With highly-detailed illustrations of local businesses and landmarks, this serves as the official tourist guide for visitors to the Saugerties area.

Destination Rugby Website

A company offering all-inclusive tours for the 2023 Rugby World Cup required a website to sell their travel packages. We created a site that allows people to browse the available packages, reserve a spot, and make their payment with a credit card or PayPal.

Hover over the devices below to view the entire page

The site presents a variety of available travel packages for the Rugby World Cup. On the subpage for each individual package, forms allow users to cutomize their order, with options to add more travelers, upgrade their hotel reservation, and more. 

The list of package options
A page with details and the order form for a travel package