Direct mail is a powerful way to grab attention and drive action, especially when integrated with digital tools like a PURL (Personalized URL) marketing program. Studies reveal that Americans—from Baby Boomers to Gen Z—value the personal touch of direct mail, with 76% saying it influences their purchasing decisions.
ColorPage leverages personalization, advanced tracking, and direct mail campaigns to deliver more than just impressions—using direct mail we create meaningful connections with measurable outcomes. Whether you’re looking to engage, convert, or retain customers, direct mail remains one of the most impactful tools in your marketing arsenal.
According to Statista, roughly 333 billion emails are sent every day, and while email marketing campaigns can be very effective if handled with care, an unopened email can also literally be discarded with a single click. Direct mail is, by nature, harder to ignore, and the average household receives less than 400 direct mail marketing pieces per year, so a mailed piece seems special compared to an email.
Source: US Postal Service
ColorPage is unique among marketing agencies as we handle all aspects of direct mail campaigns in-house, from crafting a solid contact list full of quality leads to designing an attention-grabbing mail piece to printing and mailing to measuring results, we do it all!
The success of any direct-response marketing effort hinges on the quality of the mailing list. ColorPage gives you access to detailed demographic information on millions of people and businesses in order to narrow in on your perfect customer or target audience.
A special deal or coupon or a QR code leading to a special landing page offering exclusive content that can't be accessed by just anyone can create the sense that a mail marketing piece has real value and the recipient should give it serious consideration.
Once you've captured your recipient's attention and spurred action through a clear Call to Action, a quality landing page will bring them over the finish line for a completed conversion. Our web designers work closely with our print designers to create a cohesive look and feel across print and digital assets that looks professional and inspires confidence.
With direct mail marketing, you can track and measure the effectiveness of your campaigns in real-time, so you can make data-driven decisions and optimize your marketing efforts for maximum ROI.
While not as novel as other forms of digital marketing, email does offer advantages. At least 92% of Americans use email, and that number continues to grow. Using smartphones and other devices, many people check their email throughout the day. And communicating via email is more intimate than other advertising channels. When someone is reading your email, you have their undivided attention; they’re not scrolling through their social media feed or sifting through search engine results.
Email marketing sometimes gets a bad rap for being intrusive, unwanted "spam", but if you reach the right audience with the right message and a well-designed email that contains a clear call to action, your emails will be warmly welcomed.
It's important that your email reaches a receptive audience of people who are inclined to be interested in the message you're sending. We employ tested methods to build audiences filled with quality leads, and then further refine the audience for certain email blasts via segmentation.
When you're scanning through your inbox, the only information you have to determine whether or not to open an email aside from the sender's name is the subject line, so it's crucial to use something attention-grabbing and relevant here.
Email offers powerful tools for personalization to help create an individualized experience. Used appropriately, small touches like addressing a customer by their first name can help create a sense of connection and trust.
We track metrics about each campaign such as exactly who opened a given email and whether or not they clicked a particular link, and as we send more emails and data accumulates, we chart user behavior trends over time. This data is used to make informed decisions for future campaigns.
Est. 1976
81 Ten Broeck Avenue
Kingston, NY 12401
SOLUTIONS
LHV Precast is a manufacturer of precast concrete products for a variety of applications including culverts, tunnels, bridges, retaining walls, and more. When they required a new company website, they tasked us with creating a site with all the features they required, including a large library of downloadable technical drawings and other resources, and it also needed to convey the impressive scope of their operation.
View the live website: lhvprecast.com
The new LHV Precast site includes a Product Catalog with a library of technical drawings for precast concrete products that functions like a storefront, allowing visitors to download resources for free after they provide their contact information. In addition, there’s a page for each category of product LHV Precast manufactures. The Projects section is a filterable list of major LHV Precast projects with a photo gallery and detailed description of each one. The Company Bios section features sub-pages with photos and biographical details about various LHV Precast employees.
We created a website for a home services company based in Kingston NY that specializes in plumbing services, heating and central air system installation and repair.
View the live website: carlbellplumbing.com
We created a website for Masten Enterprises, a Hudson Valley-based company that operates a quarry and handles many Paving & Construction projects.
Masten Enterprises is comprised of 4 divisions: JML Quarries, Sullivan Concrete, Morlyn Asphalt, and Sullivan County Paving & Construction. Together, they supply construction materials and handle paving and construction projects throughout Ulster, Sullivan, and Orange Counties in New York’s Hudson Valley. For this website development project, we presented all aspects of this company using clean, simple layouts.
We created a website for RBT CPAs, the largest CPA firm in New York’s Hudson Valley.
RBT CPAs is a large firm that offers a wide range of accounting services across a diverse array of industries. They required an expansive, complex website that conveys the scope and complexity of RBT’s operations, provides useful information and resources, and offers functionality including eFile upload, credit card payment acceptance, and a large library of downloadable forms and documents.
We created a website for this real estate development & construction company based in the Hudson Valley. The site explains the company’s mission, their unique approach, and provides specific details about some of their projects.
The AHC website Projects page displays a filterable list of the many construction projects AHC has been involved with. Using the filters, the list can be narrowed down to only display a certain type of project. Clicking on any project takes visitors to a page detailing the specifics of the individual project with a gallery of photos.
A company offering all-inclusive tours for the 2023 Rugby World Cup required a website to sell their travel packages. We created a site that allows people to browse the available packages, reserve a spot, and make their payment with a credit card or PayPal.
The site presents a variety of available travel packages for the Rugby World Cup. On the subpage for each individual package, forms allow users to cutomize their order, with options to add more travelers, upgrade their hotel reservation, and more.