Herzog’s Home & Paint Centers is a family-owned business specializing in paint, home goods, and building supplies. Their marquee store in Kingston, NY, is a full-service hardware store and home center, offering a kitchen and bath design center, interior decorating, building materials, tools and hardware, lawn and garden, and a gift shop, in addition to their comprehensive paint department. Their other stores in Poughkeepsie, Fishkill, Albany, and Latham are dedicated Benjamin Moore paint stores, serving a diverse clientele of both residential consumers and professional contractors.
Herzog’s Albany and Latham locations experienced a notable decline in sales, particularly for their high-quality Benjamin Moore paint products. The core challenge was to develop a marketing strategy that could effectively re-engage the local community and professional market to reverse the downward trend and drive foot traffic to these specific stores. The solution needed to be targeted and compelling for two distinct audiences: the DIY homeowner and the professional contractor.
We developed a multi-channel campaign with separate, tailored messaging for each target audience. The approach utilized a mix of digital and print media to ensure maximum reach and impact within the local market.
This part of the campaign focused on attracting homeowners with offers on premium products. We created digital ads for Google, Facebook, and Instagram to reach local consumers and designed a direct-mail postcard. The messaging offered 20% off popular Benjamin Moore interior paints and exterior stains, along with an incentive of a $25 gift card for opening a free house account.
The ads address the specific needs and motivations of each audience, ensuring the messaging is highly relevant and compelling. By tailoring the offers to what consumers and contractors value most, the strategy maximizes the potential for engagement and conversion.
Postcards that reinforce the campaign’s messaging.
Landing pages that offer an easy way for consumers to download the 20% off coupons and for contractors to sign up for an account.
Our strategy was to address the sales decline by executing a highly localized and targeted campaign. The core of our approach was to segment the audience into two distinct groups—consumers and contractors—and develop separate, yet coordinated, campaigns for each. By combining digital advertising (on Google, Facebook, and Instagram) with traditional direct-mail postcards, we aimed to create a cohesive multi-channel experience that delivered specific, value-driven offers directly to each audience in the Albany and Latham markets.
By creating highly segmented campaigns for both consumers and contractors, we were able to address the unique challenges of each audience with relevant offers and messaging. This targeted strategy aimed to not only revitalize sales for the Albany and Latham locations but also to reinforce Herzog’s position as the go-to source for both professional-grade and residential paint and supplies in the community.
We created a new website for a Hudson Valley-based residential remodeling contractor to display their portfolio of projects and solicit new clients through estimate request forms for each each category of project they handle.
LHV Precast is a manufacturer of precast concrete products for a variety of applications including culverts, tunnels, bridges, retaining walls, and more. When they required a new company website, they tasked us with creating a site with all the features they required, including a large library of downloadable technical drawings and other resources, and it also needed to convey the impressive scope of their operation.
View the live website: lhvprecast.com
The new LHV Precast site includes a Product Catalog with a library of technical drawings for precast concrete products that functions like a storefront, allowing visitors to download resources for free after they provide their contact information. In addition, there’s a page for each category of product LHV Precast manufactures. The Projects section is a filterable list of major LHV Precast projects with a photo gallery and detailed description of each one. The Company Bios section features sub-pages with photos and biographical details about various LHV Precast employees.
We created a website for a home services company based in Kingston NY that specializes in plumbing services, heating and central air system installation and repair.
View the live website: carlbellplumbing.com
We created a website for Masten Enterprises, a Hudson Valley-based company that operates a quarry and handles many Paving & Construction projects.
Masten Enterprises is comprised of 4 divisions: JML Quarries, Sullivan Concrete, Morlyn Asphalt, and Sullivan County Paving & Construction. Together, they supply construction materials and handle paving and construction projects throughout Ulster, Sullivan, and Orange Counties in New York’s Hudson Valley. For this website development project, we presented all aspects of this company using clean, simple layouts.
We created a website for RBT CPAs, the largest CPA firm in New York’s Hudson Valley.
RBT CPAs is a large firm that offers a wide range of accounting services across a diverse array of industries. They required an expansive, complex website that conveys the scope and complexity of RBT’s operations, provides useful information and resources, and offers functionality including eFile upload, credit card payment acceptance, and a large library of downloadable forms and documents.
We created a website for this real estate development & construction company based in the Hudson Valley. The site explains the company’s mission, their unique approach, and provides specific details about some of their projects.
The AHC website Projects page displays a filterable list of the many construction projects AHC has been involved with. Using the filters, the list can be narrowed down to only display a certain type of project. Clicking on any project takes visitors to a page detailing the specifics of the individual project with a gallery of photos.
A company offering all-inclusive tours for the 2023 Rugby World Cup required a website to sell their travel packages. We created a site that allows people to browse the available packages, reserve a spot, and make their payment with a credit card or PayPal.
The site presents a variety of available travel packages for the Rugby World Cup. On the subpage for each individual package, forms allow users to cutomize their order, with options to add more travelers, upgrade their hotel reservation, and more.
