An HVAC company sought to improve its marketing effectiveness, overcome audience fatigue, and drive higher conversion rates. Despite efforts across multiple channels, the company faced difficulties in reaching its full potential for customer acquisition and retention.
As the marketing agency for HOP Energy and their partner company, Dollarwise Discount Heating Oil, ColorPage implemented a comprehensive multi-channel marketing strategy. These monthly campaigns were deployed across all branches in Connecticut, Delaware, Massachusetts, New Jersey, New York, Pennsylvania, Rhode Island, and Vermont. The campaigns included Win-Back (re-engagement) campaigns for both HOP Energy and Dollarwise Discount Heating Oil, as well as targeted efforts to convert Will Call customers from the COD Dollarwise Discount Heating Oil into the full-service HOP Energy Auto-Delivery customers.
Personalized mail pieces were sent to targeted customer segments. Each piece featured dynamic content tailored to the recipient’s specific needs and included a QR code or PURL to encourage immediate online interaction.
Coordinated email efforts complemented the direct mail pieces, reinforcing the message and providing an easy, clickable path to the next step in the sales funnel. Each email mirrored the personalized content found in the direct mail, creating a consistent experience.
Personalized landing pages offer a streamlined, user-friendly experience for recipients. These pages were designed to capture leads and encourage conversions, with tracking metrics in place to monitor engagement in real-time.
The combination of marketing automation and multi-channel deployment produced outstanding results:
Campaigns achieved conversion rates exceeding 82%, a significant improvement over previous efforts.
Personalized content and consistent messaging across channels resulted in higher engagement rates, with a 40% increase in click-through rates for emails.
By leveraging data-driven targeting and automation, HOP Energy and Dollarwise Discount Heating Oil reduced wasted spend and improved campaign efficiency, yielding a 120% return on investment.
The ColorPage Marketing Platform provides detailed result statistics on all PURL marketing campaigns.
ColorPage’s marketing automation technology ensured that every customer interaction was meaningful and tailored to the individual. The combination of tactile direct mail, timely email reminders, and personalized digital touchpoints created a cohesive journey that resonated with the target audience. This synergy of traditional and digital marketing methods demonstrated the power of a holistic approach to lead generation.
With ColorPage’s expertise and innovative marketing automation tools, HOP Energy and Dollarwise Discount Heating Oil successfully revitalized their marketing efforts. By integrating Direct Mail, Email, and PURL landing pages, the campaigns not only captured attention but also drove meaningful conversions. For businesses looking to achieve similar results, ColorPage delivers the expertise, tools, and strategies needed to thrive in today’s competitive marketplace.
Est. 1976
81 Ten Broeck Avenue
Kingston, NY 12401
SOLUTIONS
LHV Precast is a manufacturer of precast concrete products for a variety of applications including culverts, tunnels, bridges, retaining walls, and more. When they required a new company website, they tasked us with creating a site with all the features they required, including a large library of downloadable technical drawings and other resources, and it also needed to convey the impressive scope of their operation.
View the live website: lhvprecast.com
The new LHV Precast site includes a Product Catalog with a library of technical drawings for precast concrete products that functions like a storefront, allowing visitors to download resources for free after they provide their contact information. In addition, there’s a page for each category of product LHV Precast manufactures. The Projects section is a filterable list of major LHV Precast projects with a photo gallery and detailed description of each one. The Company Bios section features sub-pages with photos and biographical details about various LHV Precast employees.
We created a website for a home services company based in Kingston NY that specializes in plumbing services, heating and central air system installation and repair.
View the live website: carlbellplumbing.com
We created a website for Masten Enterprises, a Hudson Valley-based company that operates a quarry and handles many Paving & Construction projects.
Masten Enterprises is comprised of 4 divisions: JML Quarries, Sullivan Concrete, Morlyn Asphalt, and Sullivan County Paving & Construction. Together, they supply construction materials and handle paving and construction projects throughout Ulster, Sullivan, and Orange Counties in New York’s Hudson Valley. For this website development project, we presented all aspects of this company using clean, simple layouts.
We created a website for RBT CPAs, the largest CPA firm in New York’s Hudson Valley.
RBT CPAs is a large firm that offers a wide range of accounting services across a diverse array of industries. They required an expansive, complex website that conveys the scope and complexity of RBT’s operations, provides useful information and resources, and offers functionality including eFile upload, credit card payment acceptance, and a large library of downloadable forms and documents.
We created a website for this real estate development & construction company based in the Hudson Valley. The site explains the company’s mission, their unique approach, and provides specific details about some of their projects.
The AHC website Projects page displays a filterable list of the many construction projects AHC has been involved with. Using the filters, the list can be narrowed down to only display a certain type of project. Clicking on any project takes visitors to a page detailing the specifics of the individual project with a gallery of photos.
A company offering all-inclusive tours for the 2023 Rugby World Cup required a website to sell their travel packages. We created a site that allows people to browse the available packages, reserve a spot, and make their payment with a credit card or PayPal.
The site presents a variety of available travel packages for the Rugby World Cup. On the subpage for each individual package, forms allow users to cutomize their order, with options to add more travelers, upgrade their hotel reservation, and more.
