Powderhorn Agency is a provider of creative solutions for the oil and septic industries, specializing in coverages tailored to the unique needs of these sectors. One of their standout offerings is ProGuard, an affordable cleanup and repair or replacement program for aboveground residential oil tanks.
Powderhorn sought to expand the reach of ProGuard and connect with homeowners in the Northeast who use heating oil and have residential oil tanks. The challenge was to effectively communicate the value of ProGuard and drive conversions through direct response marketing, leveraging personalized messaging to increase engagement.
Emails that addressed homeowners directly and personalized the messaging.
Letters that reinforced the campaign’s messaging.
Personalized landing pages that provided detailed insights into individual homeowner behavior and engagement.
Custom illustrated infographic created by ColorPage’s in-house illustrator:
ColorPage’s PURL Platform tracked every touchpoint, enabling precise segmentation based on recipient engagement. This level of insight allowed Powderhorn to further personalize communications and optimize follow-up actions.
The primary target for this campaign were homeowners who use heating oil for their home heating needs and have oil storage tanks. The strategy was centered around a multi-channel, multi-touch approach, ensuring that the benefits of the ProGuard program were communicated clearly and effectively to this audience.
The campaign strategy began with a remake of all messaging, the goal was to simplify and personalize. Turning to ColorPage design team a simplified custom infographic illustration was created to align with the personalization data contained in each communication tactic. This approach made it easier for prospective homeowners to understand the benefits and easily sign up for the program with less effort.
Every interaction was tracked, ensuring that homeowners who engaged with the campaign received relevant and timely follow-up communications.
Leveraging data about each homeowner allowed for targeted communications that spoke directly to their needs and interests, increasing the likelihood of conversion.
The results of the campaign were impressive, demonstrating the power of personalized, data-driven marketing:
These figures highlight the effectiveness of the multi-touch, personalized approach in reaching and engaging the target audience.
The strength of this campaign lies in the rich data that allowed for personalized and highly relevant communications. The more tailored the message, the more likely homeowners were to respond.
The ProGuard service boasts a high renewal rate, with annual subscriptions that ensure continued value for Powderhorn. Each conversion represents not only an immediate win but also long-term customer retention, making the campaign’s success even more impactful.
The partnership between Powderhorn Agency and ColorPage highlights the effectiveness of data-driven, multi-channel marketing. By utilizing ColorPage’s advanced PURL technology, Powderhorn successfully reached their target audience, delivered highly personalized content, and saw significant engagement and conversions. This case study demonstrates the power of data-driven marketing to drive long-term customer value.
Est. 1976
81 Ten Broeck Avenue
Kingston, NY 12401
SOLUTIONS
LHV Precast is a manufacturer of precast concrete products for a variety of applications including culverts, tunnels, bridges, retaining walls, and more. When they required a new company website, they tasked us with creating a site with all the features they required, including a large library of downloadable technical drawings and other resources, and it also needed to convey the impressive scope of their operation.
View the live website: lhvprecast.com
The new LHV Precast site includes a Product Catalog with a library of technical drawings for precast concrete products that functions like a storefront, allowing visitors to download resources for free after they provide their contact information. In addition, there’s a page for each category of product LHV Precast manufactures. The Projects section is a filterable list of major LHV Precast projects with a photo gallery and detailed description of each one. The Company Bios section features sub-pages with photos and biographical details about various LHV Precast employees.
We created a website for a home services company based in Kingston NY that specializes in plumbing services, heating and central air system installation and repair.
View the live website: carlbellplumbing.com
We created a website for Masten Enterprises, a Hudson Valley-based company that operates a quarry and handles many Paving & Construction projects.
Masten Enterprises is comprised of 4 divisions: JML Quarries, Sullivan Concrete, Morlyn Asphalt, and Sullivan County Paving & Construction. Together, they supply construction materials and handle paving and construction projects throughout Ulster, Sullivan, and Orange Counties in New York’s Hudson Valley. For this website development project, we presented all aspects of this company using clean, simple layouts.
We created a website for RBT CPAs, the largest CPA firm in New York’s Hudson Valley.
RBT CPAs is a large firm that offers a wide range of accounting services across a diverse array of industries. They required an expansive, complex website that conveys the scope and complexity of RBT’s operations, provides useful information and resources, and offers functionality including eFile upload, credit card payment acceptance, and a large library of downloadable forms and documents.
We created a website for this real estate development & construction company based in the Hudson Valley. The site explains the company’s mission, their unique approach, and provides specific details about some of their projects.
The AHC website Projects page displays a filterable list of the many construction projects AHC has been involved with. Using the filters, the list can be narrowed down to only display a certain type of project. Clicking on any project takes visitors to a page detailing the specifics of the individual project with a gallery of photos.
A company offering all-inclusive tours for the 2023 Rugby World Cup required a website to sell their travel packages. We created a site that allows people to browse the available packages, reserve a spot, and make their payment with a credit card or PayPal.
The site presents a variety of available travel packages for the Rugby World Cup. On the subpage for each individual package, forms allow users to cutomize their order, with options to add more travelers, upgrade their hotel reservation, and more.
