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CASE STUDY

Rondout Savings Bank 150th Anniversary Celebration

Our client Rondout Savings Bank recently celebrated their 150th year of operating as a community bank. To commemorate this milestone, we created a campaign that involved a wide variety of creative projects and community outreach, even comissioning a local artist to create a sculpture for permanent public display of the iconic Rondout Lighthouse, which appears in the bank’s logomark.

It all culminated in a grand ribbon cutting event with where the sculpture was unveiled.

History

Rondout Savings Bank was founded by noted Kingston businessman Thomas Cornell, in an attempt to aid returning civil war veterans who needed a place to keep their savings as they returned to civilian life and work. To this day, the bank remains an integral part of the Kingston community.
The very first Rondout Savings Bank branch
Founder Thomas Cornell
The standard Rondout Savings Bank logo
Teller envelopes
Special CD Promotion associated with the anniversary celebration

Logo & Collateral

We developed variations on the standard Rondout Savings Bank logo and used them on all marketing collateral throughout 2018.

Charitable Campaign

As part of the year-long anniversary celebration, the bank collaborated with local nonprofit organizations to encourage donations and create more awareness about these charities.

An important part of the bank’s  brand is their historic and ongoing commitment to the local community.

The Monument

The Lighthouse sculpture is located in a popular tourist area, Kingston’s historic waterfront district known as The Rondout. More specifically, the sculpture actually sits on the site where the first Rondout Savings Bank branch was located.

Lit from within, the sculpture looks particularly dramatic at night.

The Event

The sculpture was unveiled at a public celebration that included refreshments, speeches from Rondout Savings Bank President & CEO Cheryl Bowers and Ulster County Chamber of Commerce President Ward Todd, plus a ceremonial ribbon cutting.

A booklet detailing the history of the bank was created and given out to event attendees.

LHV Precast Website

LHV Precast is a manufacturer of precast concrete products for a variety of applications including culverts, tunnels, bridges, retaining walls, and more. When they required a new company website, they tasked us with creating a site with all the features they required, including a large library of downloadable technical drawings and other resources, and it also needed to convey the impressive scope of their operation.

View the live website: lhvprecast.com

The new LHV Precast site includes a Product Catalog with a library of technical drawings for precast concrete products that functions like a storefront, allowing visitors to download resources for free after they provide their contact information. In addition, there’s a page for each category of product LHV Precast manufactures. The Projects section is a filterable list of major LHV Precast projects with a photo gallery and detailed description of each one. The Company Bios section features sub-pages with photos and biographical details about various LHV Precast employees.

Carl Bell Plumbing Website

We created a website for a home services company based in Kingston NY that specializes in plumbing services, heating and central air system installation and repair.

View the live website: carlbellplumbing.com

Hover over the devices below to view the entire page

Masten Enterprises Website

We created a website for Masten Enterprises, a Hudson Valley-based company that operates a quarry and handles many Paving & Construction projects. 

Masten Enterprises is comprised of 4 divisions: JML Quarries, Sullivan Concrete, Morlyn Asphalt, and Sullivan County Paving & Construction. Together, they supply construction materials and handle paving and construction projects throughout Ulster, Sullivan, and Orange Counties in New York’s Hudson Valley. For this website development project, we presented all aspects of this company using clean, simple layouts.

Herzog's Website

We created a website for our client, a family-owned hardware and paint retailer with several locations throughout the Hudson Valley.  
The Herzog’s site is expansive, providing information about the multitude of departments and products they offer.

RBT CPAs Website

We created a website for RBT CPAs, the largest CPA firm in New York’s Hudson Valley.

RBT CPAs is a large firm that offers a wide range of accounting services across a diverse array of industries. They required an expansive, complex website that conveys the scope and complexity of RBT’s operations, provides useful information and resources, and offers functionality including eFile upload, credit card payment acceptance, and a large library of downloadable forms and documents. 

AHC, LLC Website

We created a website for this real estate development & construction company based in the Hudson Valley. The site explains the company’s mission, their unique approach, and provides specific details about some of their projects.

Hover over the devices below to view the entire page

The AHC website Projects page displays a filterable list of the many construction projects AHC has been involved with. Using the filters, the list can be narrowed down to only display a certain type of project. Clicking on any project takes visitors to a page detailing the specifics of the individual project with a gallery of photos.

Hovering over a project thumbnail displays the project name.
The page for an individual AHC project

Saugerties, NY Tourist Map

We created a hand-drawn tourist map for the Village of Saugerties. With highly-detailed illustrations of local businesses and landmarks, this serves as the official tourist guide for visitors to the Saugerties area.

Destination Rugby Website

A company offering all-inclusive tours for the 2023 Rugby World Cup required a website to sell their travel packages. We created a site that allows people to browse the available packages, reserve a spot, and make their payment with a credit card or PayPal.

Hover over the devices below to view the entire page

The site presents a variety of available travel packages for the Rugby World Cup. On the subpage for each individual package, forms allow users to cutomize their order, with options to add more travelers, upgrade their hotel reservation, and more. 

The list of package options
A page with details and the order form for a travel package