The PURL typically includes the recipient’s name or other personal information that is relevant to the marketing message. These pages can contain personalized information and offers that are tailored to the recipient’s needs and preferences. PURLs are unique, easy to remember, and can be easily integrated into your marketing materials, such as email campaigns, direct mail, and social media ads.
For example, if a business owner named John Smith is part of a direct mail campaign that uses PURLs, his PURL might look something like this:
johnsmith.website.com
In this example, “johnsmith” is John’s name, and “website.com” is the domain of the website that the PURL is linked to. When John visits this PURL, he will be directed to a landing page that is customized to his interests and needs.
The purpose of a PURL is to create a personalized experience for the recipient, making it more likely that they will engage with the marketing message and take the desired action, such as filling out a form or making a purchase. By using PURLs, businesses can improve their response rates, generate more leads, and build stronger relationships with their customers.
Combine direct mail with personalized landing pages to create multi-channel campaigns.
Automate personalized content and track each target’s interaction.
Adding PURLs to a direct mail campaign can increase response rates by 100%.
PURLs can be paired with Marketing Automation software to send triggered email sequences based on interactions.
Personalize your URLs with an easy-to-remember domain that’s relevant to your brand, products, or services.
Leverage Zapier technology to Integrate PURLs with over 600 web apps – Salesforce, Mailchimp, Hubspot, & more.
Drive prospects and leads back to a data-driven personalized landing page or microsite.
Add a drip email sequence that’s triggered to send based on recipient behavior.
A direct mail + PURL + email automation can increase response rates by 300%.
By delivering personalized messages and offers, improving response rates, generating leads, tracking and analyzing your results, and reducing your marketing costs, PURLs are a valuable addition to any marketing campaign. Contact us today to learn more about how we can help you leverage the power of PURLs in your marketing efforts.
Est. 1976
81 Ten Broeck Avenue
Kingston, NY 12401
SOLUTIONS
LHV Precast is a manufacturer of precast concrete products for a variety of applications including culverts, tunnels, bridges, retaining walls, and more. When they required a new company website, they tasked us with creating a site with all the features they required, including a large library of downloadable technical drawings and other resources, and it also needed to convey the impressive scope of their operation.
View the live website: lhvprecast.com
The new LHV Precast site includes a Product Catalog with a library of technical drawings for precast concrete products that functions like a storefront, allowing visitors to download resources for free after they provide their contact information. In addition, there’s a page for each category of product LHV Precast manufactures. The Projects section is a filterable list of major LHV Precast projects with a photo gallery and detailed description of each one. The Company Bios section features sub-pages with photos and biographical details about various LHV Precast employees.
We created a website for a home services company based in Kingston NY that specializes in plumbing services, heating and central air system installation and repair.
View the live website: carlbellplumbing.com
We created a website for Masten Enterprises, a Hudson Valley-based company that operates a quarry and handles many Paving & Construction projects.
Masten Enterprises is comprised of 4 divisions: JML Quarries, Sullivan Concrete, Morlyn Asphalt, and Sullivan County Paving & Construction. Together, they supply construction materials and handle paving and construction projects throughout Ulster, Sullivan, and Orange Counties in New York’s Hudson Valley. For this website development project, we presented all aspects of this company using clean, simple layouts.
We created a website for RBT CPAs, the largest CPA firm in New York’s Hudson Valley.
RBT CPAs is a large firm that offers a wide range of accounting services across a diverse array of industries. They required an expansive, complex website that conveys the scope and complexity of RBT’s operations, provides useful information and resources, and offers functionality including eFile upload, credit card payment acceptance, and a large library of downloadable forms and documents.
We created a website for this real estate development & construction company based in the Hudson Valley. The site explains the company’s mission, their unique approach, and provides specific details about some of their projects.
The AHC website Projects page displays a filterable list of the many construction projects AHC has been involved with. Using the filters, the list can be narrowed down to only display a certain type of project. Clicking on any project takes visitors to a page detailing the specifics of the individual project with a gallery of photos.
A company offering all-inclusive tours for the 2023 Rugby World Cup required a website to sell their travel packages. We created a site that allows people to browse the available packages, reserve a spot, and make their payment with a credit card or PayPal.
The site presents a variety of available travel packages for the Rugby World Cup. On the subpage for each individual package, forms allow users to cutomize their order, with options to add more travelers, upgrade their hotel reservation, and more.
