Google Analytics
What Google Analytics Does
Google Analytics shows the business impact of your SEO, social media, and PPC campaigns. Authorizing your Google Analytics account in ColorPage makes it easy to:
- Monitor campaign analytics–such as visits, engagement, traffic, keywords, actions, drop-offs, referrals, landing pages, & more
- See referral traffic from Social Media channels such as Facebook, Twitter, and YouTube
- Use goal conversions to show ROI from SEO and social media campaigns
- Automatically add new referring websites to your Link Manager
- Enable eCommerce Analytics
- That’s just scratching the surface of everything we can do with Google Analytics.
Tracking Data
ColorPage tracks and saves your Analytics data to show:
- Visits
- Page views
- Page/visit
- Average time on site
- Bounce rate
- Traffic details by organic, direct, paid, and referral sources
- Top referring websites
- Top keywords
Analytic data may be integrated with:
- Email to show traffic and goal conversions from email campaigns
- Twitter for traffic and goals conversions resulting from Twitter activity
- Facebook for traffic and goals conversions resulting from Facebook
- YouTube for traffic and goals conversions resulting from YouTube
Summary Module
All of the Analytics data is available in ColorPage’s reports.
The Google Analytics Summary module may be customized, but often includes:
- Date range
- Comparison to the past
- Daily, weekly, or monthly results
- Metrics for page views, pages/visit, time on site, and bounce-rate
- Goal conversions
Other Google Analytics reporting options include:
- Engagement
- Top Keywords
- Top Referrers
- Top Search Engines
- Other Traffic Sources
- Top Landing Pages
- Geographical Location
