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Web Promotions

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Colorpage offers a wide variety of tactics when it comes to web promotions. These tactics include: Search Engine Marketing (SEM); Search Engine Optimization (SEO); Email Marketing; Banner Ads; Retargeting & Remarketing; and Social Media Promotion strategies, among other forms of online outreach.


Search Engine Marketing

Search engine marketing is the process of earning website traffic through paid advertisements. You purchase spots for your ads to be placed on search engine listings, so that the user may see your ad before any others, as it is the natural tendency to choose the first few listings to click on when searching for something on the internet. It’s a form of paid promotion for your website by increasing the visibility of the products and services your advertising in the search results page. Paid advertising operates like an auction–additionally, you only pay every time a user actually clicks on your ad. Setting up, executing, managing, scheduling, and budgeting your paid search campaigns is a complex and time-consuming task for any business. However, it is essential to staying ahead of the game ad maintaining relevancy in today’s market.


Search Engine Optimization

Search engine optimization is the process of gaining organic website traffic–that is, traffic to your website that you didn’t pay for. In fact, that’s one of the reasons why having a highly-effective search optimization strategy is so important–it cannot be bought! With SEO, you are improving the position in which you rank on the search results page. Generally speaking, the higher up you are (the earlier you appear) on the search results page, and the more frequently your site appears in the search results list, the more visitors you will receive to your site. Many factors influence your SEO ranking; including: keywords, terms, and phrases written in the copy of your site (keyword density); relevancy of your site to these words & phrases; easy navigable & user-friendly website; clear, concise, & neatly organized sites; links that properly work and take you to the correct locations; fluidity of your website; relevancy of content within your website and relevancy within each landing page; loading time; no broken images; frequency & amount of page updates; consistent site maintenance; the way tags are written; relevant linking; orginal content; helpful content; low bounce-rate; reading level; errors within your site; mobile-optimization; social shares; and the list goes on and on!


Banner Ads

This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking the banner to your website. The webpage on which the banner is advertised is carefully chosen, so that most of its viewers would also be interested in your website, and are more likely to click and ultimately convert.


Retargeting & Remarketing

Generally, only 2% of shoppers convert on the first visit to an online store. Retargeting brings back the other 98%. Retarketing uses online ad placements and display ads to show to the users who’ve already visited your site once, and based upon the activity a user has had while on your site. When a user comes to your site, cookies are collected, and you can now target specific ads to those specific users on other websites they visit! Retargeting gives you endless opportunities to reach users, wherever they are, on millions of sites! Channels on which you can implement your retargeting ads include:

  • Social Media: targeting individuals who consume/are interested in similar content to your existing customers
  • Engagement: targeting individuals who’ve interacted with distributed content
  • Contextual: targeting individuals who’ve visited a partner site which shares a similar interest or topic to your own site
  • Email: targeting individuals who are interacting with your email programs
  • SEO/SEM: targeting individuals based on how they have arrived on your site (use the inbound event to better customize messaging)
  • Site: targeting individuals based on the specific products or services viewed, actions taken, or actions not taken (i.e., abandoned shopping cart)

Remarketing is sort of like retargeting, but with email. It is the process of re-engaging users through email, which might send a user a “follow-up” type email because the user abandoned the website at some point. For example, if a user abandoned their shopping cart, you might receive an email with other products or services you might be interested, based on the items in your shopping cart. Another example might be attempting to sell items similar to the item recently purchased by a user. This is a very useful tactic. In fact, according to a 2014 study by AgilOne in the US and UK–among US shoppers–it was found that the most popular personlization tactic (58%) was an alert email for when possible appealing products were on sale. Coming in as the second most popular (51%), was VIP customer appreciation emails. Within the age group 25 to 34, cart abandonment reminders were most popular, with 41% saying they appreciated the follow-up. From this study, it was concluded that the most appreciated personalization tactics all revolved around email.


Social Media Promotion

Social media marketing refers to the process of gaining website traffic, attention, and/or engagement through social media sites. One of the major benefits of advertising on social media sites is that ColorPage is able to take advantage of the users’ demographic and psycho-graphic information, in order to target your ads appropriately and most effectively.

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