Ulster County PennySaver

Saugerties Edition

High-Value Direct Mail Advertising

Mailed into Every Home in Zip Code 12477 – That’s Almost 8,500 Households!
Added Bonus – 1500 Copies Dropped at Most Popular Stops
Reaches Over 20,000 Readers
Free Ad Design on all Contract Ads (Up to 3 Revisions)
READERS CAN WIN $25 – Each Week, Readers Can Play Our “Find Penny”
Game and Enter to Win a $25 Gift Card Redeemable at Their Favorite Advertiser’s Business!

(No purchase necessary, Age18+ years required to enter; one entry per person, per week. Winners announced each Thursday in the following week’s printed PennySaver. Fifty-two total $25 gift cards awarded annually. Entries must disclose name, address, email, and correct answer to be eligible.)

High-Value Digital Advertising

Free Online Coupon to All 6X or Greater Contract Advertisers
Back-Link to Your Website to Improve Traffic
Affordable Advertising Banner Ad Options

Distribution of 10,000

8500 Mailed Into Every Household In 12477 Zip Code!

Advertising Rates

Saugerties Edition COLOR	Open Rate	6X Rate	13X Rate	26X Rate	52X Rate
Covers 7.75” W x 8.75” H	Add 15%. Ask for availability. Premium Placement – add 10%. Prepay Discount – 5%.
Full Page 7.75” W x 10.5” H	$569	$485	$455	$427	$381
Half Page 7.75” W x 5” H	$325	$275	$260	$245	$218
Quarter Page 3.8” W x 5” H	$186	$160	$148	$139	$125
Eighth Page 3.8” W x 2.5” H	$98	$85	$79	$74	$66
Sixteenth Page 1.8” W x 2.5” H	$52	$44	$42	$39	$35

Saugerties Edition B&W	Open Rate	6X Rate	13X Rate	26X Rate	52X Rate
Covers 7.75” W x 8.75” H	Add 15%. Ask for availability. Premium Placement – add 10%. Prepay Discount – 5%.
Full Page 7.75” W x 10.5” H	$425	$362	$340	$319	$285
Half Page 7.75” W x 5” H	$270	$230	$216	$203	$181
Quarter Page 3.8” W x 5” H	$148	$126	$119	$111	$100
Eighth Page 3.8” W x 2.5” H	$81	$69	$65	$61	$55
Sixteenth Page 1.8” W x 2.5” H	$42	$36	$34	$32	$29
Classifieds	Minimum $14 for 20 words. (Each additional word 50¢)

INSERTS	$65/1,000 < 0.5 oz $75/1,000 < 1.0 oz $85/1,000 < 1.5 oz (-10% 4x or more)
Digital Ads	PUSHDOWN (617×80 & 1170×600): $150 SLIDER (1140×200): $95 BANNERS – Large (360×474): $75; Small (360×237): $55 SPOTLIGHT: $125. Free with 13x plus contract COUPON: $35. Free with 6x plus contract FLIP: Free with any advertisement

Advertising and Artwork Specifications

Preferred File: PDF
Other File Types Accepted: JPEG, TIFF, or EPS.
All images should be high-resolution (300 dpi) and CMYK. Convert all spot colors to 4 color process (CMYK).
Note: Enlarging a 300 dpi image over 125% will lower the resolution to the point that the image quality degradation may be noticeable when printed.