What are Micro-Sites?
Micro-sites, also called “mini-sites”, provide a separate page or cluster of pages off of a primary website. Usually using a sub-domain or a unique URL, micro-sites are used to provide information or complement an offline activity, such as a promotion. Micro-sites are a good tool to capture data from users which show interest in the subject, which in turn, can be used in marketing campaigns. These mini-sites are often temporary, and are used only for the time the information is relevant.
If you take a look below, you’ll find different uses for these mini-sites, and how they can be beneficial to your marketing campaign and your business. Among them, you’ll find you can use these mini-sites in your personalized campaigns (pURLs), in information and promotion, for prospective sales, for special savings sites, and for contest giveaways. Just like a regular website, these sites can be tracked and data can be extracted from them.