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What’s the Key to Brand Awareness? February 20, 2018

  Before customers can buy from you, they have to be aware of your brand. Whether through direct mail, in-store More…

ColorPage Receives 2017 Best of Mid-Hudson Valley Marketing Award

Kingston NY, December 18, 2017 Tri State Associated Services, Inc. and it’s division ColorPage has been selected for the 2017 Best More…

Elevate Your Direct Mail Print in 5 Dimensions February 14, 2018

Make your Direct Mail Pieces Standout One of the great things about direct mail is the many ways it engages More…

4 Steps to Smart Customer Profiling February 6, 2018

    Consumers no longer accept blanket messaging. Whether it’s direct mail or email, they expect the brands they deal with to target them with More…

Top 6 Reasons Consumers Open Mail February 1, 2018

Whether you are already sending personalized direct mail or launching your first customer personalization campaign, it would be helpful to know which More…

5 tips for outstanding direct mail design

5 Tips for Outstanding Direct Mail Design October 23, 2017

  With any direct mail piece, the goal is to entice people to respond to your offer. BUT- with great direct More…

direct mil and social media pair for profitability

Direct Mail & Social Media Pair for Profitability October 16, 2017

Direct mail and social media: the perfect pairing for profitability?? Absolutely! Increasingly, we see these two channels complementing one another More…

5 Reasons Start-Ups Need Print October 10, 2017

  When magazine, Entrepreneur, speaks–small businesses listen. Recently, the magazine published some powerful reasons that businesses–new start-ups, in particular–need to resist More…

Direct Mail Checklist October 2, 2017

In today’s world of complex creative and nonstop marketing assault, it’s easy to forget the basics. Before designing that visually extravagant More…

5 tips for powerful headlines

5 Tips for Powerful Headlines September 25, 2017

Whether it’s direct mail or signage, email or print advertising, a great headline stops your audience in its tracks. Paired More…