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How to Make Powerful Marketing Headlines March 27, 2018

Whether your content is for direct mail or signage, email or print advertising, or even online blogs, great marketing headlines stop your audience More…

5 Areas to Address for Direct Mail Optimization March 20, 2018

So you think you’ve got the Direct Mail Optimization basics down? Your direct mail is well targeted, has great messaging, and More…

5 Marketing Mistakes and How You can Learn from Them March 13, 2018

We love other people’s marketing mistakes. Why? Because we can learn from them. Recently, Direct Marketing News shared the mistakes More…

Double Response Rates In Your Next Campaign March 6, 2018

You can easily double the response rate of your next campaign. How? Double up on media. By using a combination More…

3 Mind-Blowing Ways to Retain Customers February 27, 2018

We all know the statistics. It costs far less to retain customers than it does to acquire a new one. Depending on whom you ask, estimates range More…

What’s the Key to Brand Awareness? February 20, 2018

  Before customers can buy from you, they have to be aware of your brand. Whether through direct mail, in-store More…

ColorPage Receives 2017 Best of Mid-Hudson Valley Marketing Award

Kingston NY, December 18, 2017 Tri State Associated Services, Inc. and it’s division ColorPage has been selected for the 2017 Best More…

Elevate Your Direct Mail Print in 5 Dimensions February 14, 2018

Make your Direct Mail Pieces Standout One of the great things about direct mail is the many ways it engages More…

4 Steps to Smart Customer Profiling February 6, 2018

    Consumers no longer accept blanket messaging. Whether it’s direct mail or email, they expect the brands they deal with to target them with More…

Top 6 Reasons Consumers Open Mail February 1, 2018

Whether you are already sending personalized direct mail or launching your first customer personalization campaign, it would be helpful to know which More…